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Why This Site Stinks Maybe we went live before we should have, but hey, how else would anyone know we're here? by David Powers Friday, November 20, 2009 This site stinks right now because we don't know you're there. Your album hasn't been reviewed because we haven't heard it. We haven't featured you because we don't know how to contact or because you're not doing anything particularly interesting.  Not true. No matter how creative and original something is, it takes people to pay attention to reap fame and fortune. Lots of people. You can't paint a masterpiece, then prop it up on the end of your driveway and expect the commissions to start rolling in. You have to create a buzz, some kind of stir, some eddy in the backwater that catches people's eyes, and when they look, you hold up the masterpiece and they are rightfully awed. Word spreads by mouth and eventually someone with money and means notices, and some level of fame and fortune follows. Maybe. This process may have been speeded up with the advent of online communities (the word of mouth part can go viral almost overnight), but the result has also had a staggeringly debilitating effect: Where once there were only a handful of backwaters people could paddle down to find new things, now there is barely a mainstream—it's all backwater on the Internet. You're competing with millions of other people just as original, creative, and exciting, and who also just uploaded their videos to YouTube. These days it's difficult to get even your friends to notice what you've done, because they have 373 other Facebook friends who are also begging them to notice something. It's sad but true: The onus, at first, is always on the creator, not the audience, to spread the word. You have to be your own number one fan. You have to play live shows and you have to tell media outlets that you're there—and make it easy for them to contact you and write about you and hear what you're doing. You have to sell yourself to allow the light to shine just a touch brighter on one area over another. So help us make this site better by letting us shine the light on you. |
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recently featured Brothers of InventionCasey Cooper of the Receiver explains how the Columbus duo crafts complex music that's also infectiously listenable. Friday, December 18, 2009 Bright Lights, Little City
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